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The Row Size Numbers Explained: Margaux 10, 12, 15 and Beyond

Adjectives are how most luxury houses handle sizing. You get a Mini, a Small, a Medium and, if the house is feeling expansive, a Jumbo, and none of those words commits to a figure you can measure. The Row does something quietly different across a large part of its line, and once you notice it the whole catalogue becomes much easier to read. Whatever number sits in a model name is the bag’s width in inches. Margaux 10 is ten inches across. Margaux 12 measures twelve. That single fact does more practical work than any amount of styling copy, and it is the through-line of this explainer.

This convention extends past the flagship. It spans Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals are the tell: nobody writes 15.75 unless the figure is intended literally. What follows is how far the rule extends, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.

The rule, stated simply

Read the number in the name, add the word inches, and that is the width you get. That is the whole system, and it holds consistently enough across the numbered families to count as a rule rather than a accident. It is unusually honest labelling, since it closes the gap between what a size sounds like and what it measures. A Small at one house can be roomier than a Medium at another, yet ten inches is ten inches anywhere. For anyone comparing The Row bags to something already in their wardrobe, that makes the comparison arithmetic rather than guessing. That is also why the brand can offer four sizes of one silhouette and confuse nobody.

What the number leaves out

Width is only one of three dimensions, and the other two scale with it in no predictable way at all. Consider the two Soft Margaux sizes that have official figures behind them, since the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. The depth is identical at 7.5 inches, so the larger bag is not a straight scaling of the smaller one. Height is what changes, by two inches, and width moves with it by the same. In practice that means stepping up a size gives you a higher opening and more length rather than a deeper bag. Anyone expecting the 12 to swallow twice as much as the 10 will find the difference narrower than the numbers imply.

The handle drop stays constant too, at five inches on both Soft Margaux sizes, which is another thing the model number does not tell you. Five inches gives you a hand-carry or crook-of-the-elbow drop and not a shoulder one, which is precisely why both sizes ship with a removable shoulder strap. Fittings inside are different too: a single card slot on the 10, while the 12 adds a second plus a zip pocket. Day to day, details like those matter more than an inch of width. Use the number to place the bag on a scale, then read the specification to understand it.

The Margaux Shoulder 12, the place the rule bends

One current model breaks the pattern and it is worth spelling out rather than quietly. The Margaux Shoulder 12 carries a twelve in its name, but the brand lists its dimensions as 14.75 x 9 x 5 in. Because the width in the name and the width in the specification disagree, the number is doing the job of a family size rather than a literal outside measurement on this one. That is consistent with what the silhouette does, since it is a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a straightforward scaling of the tote. The lesson carries over: use the number as your starting point, then confirm against published dimensions before you commit. If a listing offers no dimensions at all, the number is an indication and not a measurement.

What those widths actually hold

Turning inches into daily use is the step most guides skip. Anything under ten inches wide is a phone, cardholder, keys and lipstick kit, the home ground of the Sofia 8.75 and the small clutches. At ten inches you have the classic small day bag, taking a compact wallet, a phone, sunglasses and a slim pouch without distortion. At twelve inches a bag begins taking a paperback, a small notebook, a folded scarf and a full-size wallet all at once. Fourteen to fifteen inches is a working width, the point at which documents and a tablet stop being a squeeze. At seventeen inches, as on the Margaux 17, you are into travel and weekend territory rather than everyday use.

• 8.75 to 10 in: evenings, errands and anything where the bag should disappear.
• 12 in: the most versatile width in the line and the one most buyers settle on.
• 14 to 15 in: work, commuting and days when you carry other people’s things too.
• 17 in: travel and overnight use, where soft structure is a feature rather than a compromise.

Price follows width, though material moves faster

The two track each other, size and price, though less steeply than you might assume. Take observed 2026 market prices: the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, so two inches of width costs around $700. Observed prices put Marlo 12 at $3,600 and $4,900 depending on the version and Marlo 14 at $5,300, a far bigger step for the same two inches. Bigger leaps come from material than from size: India 10.00 is $3,850 in leather against $5,370 in suede, while Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. Agnes 12 sits at $4,400, so the leather Agnes 15 costs only $600 more for three additional inches. If you are optimising spend, choosing the material is the bigger financial decision, and choosing the width is the bigger practical one.

The models that carry no number

Much of the line sits outside this system, and it is the mixing of the two conventions that causes the confusion. Words rather than inches govern the Park Tote family, which runs Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. The 90’s Bag, the Half Moon and the Bourse Clutch are small bags named without any size marker at all. With those, dimensions are all you have: the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, and the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is safest treated as approximate. Archive models follow no rule either, with the Camden measuring roughly 9 x 12.5 x 5.25 in despite having no number. The N/S and E/W prefixes are shorthand for orientation, commonly read as north-south for taller shapes and east-west for wider ones.

Turning inches into a decision

The practical value of a literal sizing system is that it can be verified before you buy. Measure a bag you already own and like, and compare its width to the number in the model name you are considering. Do the same for the widest thing you routinely carry, whether that is a laptop, a folder or a water bottle, and add an inch of tolerance for soft construction. Keep in mind that most of these are unstructured shapes, which is why a bag looks smaller empty and fuller in use than any flat measurement lets on. If you are between sizes on a soft silhouette, the smaller one usually looks better and the larger one usually performs better. That trade-off, rather than the number itself, is the actual choice in front of you when you buy row handbags in a numbered family.